Digital Signage and Wayfinding Systems

LCSWMA Chooses AVT and Scala to Promote New Energy Initiatives

The Lancaster County Solid Waste Management Authority (LCSWMA) operates a fully integrated system to manage the municipal solid waste and recyclable materials generated in Lancaster County, Pennsylvania in an environmentally safe, reliable and efficient manner.

Over the past 18 years, LCSWMA has worked to implement a variety of green initiatives, including an impressive renewable energy profile, in an effort to reduce greenhouse gas emissions and promote green energy use in Lancaster County. Through its partnership with PPL Renewable Energy, the Authority created a Renewable Energy Park at its landfill. The landfill currently features a 3.2 MW wind energy project and a 3.2 MW landfill gas-to-energy project.

LCSWMA wanted to showcase the renewable energy initiatives at their landfill in a manner that would be inviting and easily accessible to the public. The goal was to provide information about the Authority’s mission and renewable energy undertakings in a format that could be utilized by the public without necessitating special accommodations and staff time for tours, presentations, and the like. LCSWMA decided digital signage was the perfect solution and contacted Applied Video Technology, Inc. (AVT) in Malvern, PA.

The Authority worked with AVT to install a permanent, interactive outdoor display that is located outside of the landfill gates and can be used by the public year-round. LCSWMA was looking for an attractive, all-in-one solution that could withstand the outdoor elements while maintaining a sleek and inviting appearance. Additionally, since touch screen interactivity and audio were required components, this product fit the bill perfectly.

AVT worked with LCSWMA to provide them an all in one solution including the outdoor screen enclosure, integration installation and custom template design all centered around the Scala software platform.

“Scala is our go-to digital signage software product. When combining AVT’s digital signage knowledge, experience and integration skills with the trusted Scala name we are able to give our customers the confidence they need to implement their digital signage systems. LCSWMA’s application was a perfect example of this,” commented Bruce MacLelland, Jr the AVT account manager who worked with the Authority.

“AVT understood LCSWMA’s needs for this project and took all the appropriate steps to ensure our satisfaction with both the product and the content delivery. AVT served as a one-stop shop, providing product procurement, template design, installation, and maintenance,” said Michelle Marsh, LCSWMA's Special Projects Coordinator. “This kind of all-in-one service was invaluable inasmuch as it relieved the headaches often associated with dealing with multiple vendors. LCSWMA was thoroughly impressed with AVT’s responsiveness and professionalism throughout the project.”

The installation of the outdoor kiosk has made it easier to communicate with tour groups and explain what LCSWMA does to the public in a fun and interesting way. The renewable energy display is used regularly by visitors and tour groups who visit the landfill. Located inside a pavilion near the landfill’s entrance, the display is easily accessible to the public and offers a unique opportunity for individuals and groups to visit the site for picnics, small gatherings, etc. to learn about LCSWMA and its progressive approach to waste management. The display is recommended in lieu of a tour for groups when tours simply cannot be accommodated. Additionally, the display serves as a wonderful showpiece for the many professional meetings and conference groups who visit the adjacent Reiber House Welcome Conference and Educational Center.


LCSWMA is recognized nationally for its leadership in the industry and innovative approach to waste management. It’s Integrated System consists of the following: (1) a Transfer Station permitted to handle up to 2,200 tons per day; (2) a 1,200 tons per day mass burn Waste-to-Energy Facility for the combustion of waste and production of electricity; (3) the Frey Farm Landfill, permitted for the disposal of 2,000 tons of waste per day; (4) a County-wide recycling program; and (5) a drive-through Household Hazardous Waste Facility. The Authority’s mission is to manage solid waste and recyclable materials in an environmentally safe, reliable and efficient manner.

About AVT

AVT (Applied Video Technology) is an award-winning systems integration company providing products and video solutions for broadcast, production, corporate, education, medical, and government markets. AVT is your one stop source for design procurement, engineering, installation, and service of networked audio visual systems, videoconferencing, video-streaming, digital signage, and video-production solutions. AVT products are available on PA Co-Stars contract 003-132.

About Scala

Scala is a leading global digital signage company providing software and advertising management solutions. By combining digital and traditional signage systems, Scala has become the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks, and the first unified platform for advertising management of both traditional and digital signage networks.